The Connotations of Jelly Festival

The festival in which my consumer of my chosen unsigned band would go to is, Jelly Festival. Jelly Festival celebrated its fifth birthday earlier this year (2012). Set in the North Norfolk countryside and just a few miles away from the Norfolk Coast, makes it an ideal setting setting for a small-independently run festival in the heart of summer.

Looking at Jelly Festivals advertisement poster and website, we can see that by the short-cuts to social networking sites such as Facebook and Twitter, as well as the latest 'Tweet' made on Twitter, by this we get the impression that this is aimed at a younger audience. Not only do the social networking links give the impression that this festival is for a younger audience, the sky blue background with white 'fluffy' clouds looks very childlike and connotes a playful, innocent side. The simplistic block colours of the hot pink navigation banner on the sky blue background make it an easy website to navigate, which appeals to an older, less technological audience.

On the poster, the use of Victorian fonts make it look very circus-like and give the impression that it is a sort of fun fair, as does the footer of the webpage.
The Victorian graphics of birds and hot-air balloons connote that it is a care-free festival, taking an easier, laid back approach, rather than the promoting of partying hard and staying up all night. The use of this appeals to an elder audience. As well as the graphics of birds and hot-air balloons, we can see that the use of nature, such as, butterflies and bees connote that it is a festival embracing the summer, giving it a relaxed feeling and look to the festival.

Overall the connotations of Jelly Festival attract a certain target audience of middle class, "yummy-mummy's", aged 35-45, and a  younger audience of leafy suburb 17-22 year old who are looking for a non-mainstream festival in which is local, safe and has bands ranging through different genres, such as, acoustic folk and dance, electro dubstep DJs.