Why has there been an increase in the amount of music festivals in the UK?

Due to the proliferation of illegal downloads in the music market, there has been a loss in the revenue stream, coincidentally caused by the increasing consumeration new technologies available. Identity, expression and fragmentation have resulted in niche festivals being formed, showing a great diversification of audiences from mainstream to indie culture. Corporate companies put their sponsorship into mainstream festivals such as V Festival, where as boutique and up market festivals provide new lifestyle experiences. At festivals there is a feeling of collectivity and being part of something, segmentating the audience into different festivals.